Webinar 2: Building Personal Agents for Your Business


Series: Awesomate n8n Onboarding Webinars
Prerequisite: Webinar 1 — Getting Started with n8n (covers model filtering and credential setup)





Overview

In this webinar, we walk through setting up personal agents in n8n — AI-powered chat agents that know about your business and can search the web on your behalf. By the end, you'll have:

  • Three personal agents connected to different AI models (GPT-5 Nano, Claude Sonnet, Gemini Flash Preview)
  • Web search capabilities via Jina AI on each agent
  • Your business context loaded into each agent's system prompt
  • A dedicated Business Summariser agent for refining your business profile

What Are Personal Agents?

Personal agents are different from simply chatting with an AI model. When you create a personal agent, you can set persistent context — like a system prompt — that tells the agent its role, your preferences, and information about your business. This means every conversation starts with that context already in place.


Step 1: Create Your First Three Agents

We'll create three basic agents — one for each major AI model — so you can compare responses and choose the best model for different tasks.

Agent 1: GPT-5 Nano

  1. Go to Personal Agents and click Create New Agent.
  2. Set the Name to: GPT-5 Nano
  3. Leave the Description blank (it's optional and just for your own reference).
  4. In the System Prompt, enter:
    Always respond in Australian English spelling.
  5. Select GPT-5 Nano as the model.
  6. Click Save.

Agent 2: Claude Sonnet

  1. Click Create New Agent again.
  2. Set the Name to: Claude Sonnet
  3. In the System Prompt, enter:
    Always respond in Australian English spelling.
  4. Select the Claude Sonnet model.
  5. Click Save.

Agent 3: Gemini Flash Preview

  1. Click Create New Agent one more time.
  2. Set the Name to: Gemini Flash Preview
  3. In the System Prompt, enter:
    Always respond in Australian English spelling.
  4. Select the Gemini Flash Preview model.
  5. Click Save.

You should now see all three agents listed in your Personal Agents screen.

Tip: If you're seeing hundreds of models in the model dropdown, refer to Webinar 1 which explains how to filter and minimise the model list.


Step 2: Add Web Search with Jina AI

To give your agents the ability to search the internet, we'll connect the Jina AI tool.

Create Your Jina AI Account & API Key

  1. Open your browser and go to jina.ai.
  2. Click Log In in the top navigation.
  3. Agree to the terms, then click Continue with your email.
  4. Enter your email and password. Click Register if you don't have an account yet.
  5. Once logged in, locate the API Key section on the left-hand sidebar.
  6. Click Copy Key — you'll see it flash green with "Copied to clipboard".

Connect Jina AI to Your Agents

  1. Go back to n8n and open one of your personal agents (e.g., Claude Sonnet).
  2. Click Edit Agent, then click Tools.
  3. Select Jina AI from the tool list.
  4. Click Create New Credential.
  5. Paste your API key and wait for the confirmation: "Connection tested successfully."

Troubleshooting: If the connection test fails, click Retry. If it still doesn't work, delete the credential and create a new one — paste the API key again and test.

  1. With the credential selected, turn on both Web Access and Web Search.
  2. Click Confirm.

Repeat for All Agents

Add the same Jina AI tool to your other two agents:

  1. Open each agent → Edit Agent → Tools → Jina AI
  2. Select the credential you already created (no need to create a new one)
  3. Enable Web Access and Web Search
  4. Click Confirm

Step 3: Test Your Web Search

To confirm everything is working, open one of your agents and try a query like:

Find me three relevant news articles from today relating to my business, 
[Your Business Name], which is a [brief description of what you do].

The agent should search the internet and return recent, relevant articles. You'll notice you had to tell it about your business — that's what we'll fix in the next step.


Step 4: Add Your Business Context

This is where your agents become truly useful. We'll extract what ChatGPT already knows about you and your business, then load that into each agent's system prompt.

Extract Your Personal Context from ChatGPT

  1. Open a new chat in ChatGPT (or Gemini if that's your primary AI).
  2. Scan the QR code in the webinar or the link here to get the Personal Info Prompt.
  3. Copy the entire prompt and paste it into ChatGPT. Hit Send.
  4. ChatGPT will output a comprehensive summary of everything it knows about you.
  5. Save this output as a Google Doc (e.g., "My ChatGPT Personal & Business Output").

Extract Your Business-Specific Context

  1. In the same ChatGPT conversation, follow up with:
    Now extract my business context for [Your Business Name].
  2. ChatGPT will output a focused summary of what it knows about that specific business.
  3. Save this output as a separate Google Doc (e.g., "GPT Output — [Business Name]").

Why save as Google Docs? This gives you a reference copy you can update over time and reuse whenever you set up new agents.

Paste Business Context into Each Agent

  1. Go to Personal Agents and click Edit on your first agent.
  2. In the System Prompt, below your existing text, add a heading and paste your business context:
    Always respond in Australian English spelling.

## Business Context
[Paste your business context here]
  3. Click Save.
  4. Repeat for your other two agents.

Managing Multiple Businesses

If you have more than one business, you can create separate agents per business. To keep things organised:

  • Add the business name in brackets after the agent name, e.g., Claude Sonnet (THC) or Gemini Flash Preview (Awesomate)
  • Each agent gets only the business context for that specific business

Test Your Business-Aware Agent

Try a query that relies on business knowledge:

Find me a relevant article on abcnews.com.au relating to my industry.

Because the agent now knows your business context and has web search enabled, it can interpret "my industry" correctly and return relevant results with an explanation of why each article is relevant to you.


Step 5: Build a Business Summariser Agent (Optional but Recommended)

This is a more refined approach to generating your business context, designed by Dale from Business Blueprint. It produces a structured business profile that's optimised for marketing use.

Set Up the Agent

  1. Go to Personal Agents → Create New Agent.
  2. Scan the QR code from the webinar (or open the linked Google Doc) for the General Business Summariser template template.
  3. Copy across the following from the document:
    • Name (with icon)
    • Description
    • System Prompt (the full prompt from the document)
  4. Set the Model to Claude Sonnet (recommended for this agent).
  5. Add the Jina AI tool with web search enabled (same as before).
  6. Click Save.

Run Through the Business Summariser

  1. Open the Business Summariser agent and type: start
  2. The agent will walk you through a series of questions about your business:
Question
What It's Asking
Tip
Business name & details
Your basic business information
Paste your ChatGPT business output here to pre-fill most answers
Service area
Where you operate geographically
e.g., "Australia-wide"
Your offer
Products/services you provide
Be specific — e.g., "telehealth consultations, prescriptions, referrals, ongoing care plans"
Unique selling points
What makes you different
The agent will ask clarifying questions to prioritise
Target audience
Who you serve
If you're unsure, ask the agent to research this for you
Competitors
Who you compete with
Let the agent research if needed
Differentiation
How you stand apart
e.g., "35 years of experience in the industry"

Pro tip: For questions you're unsure about (like target audience), you can ask the agent to do research. Since it has your business context and web search, it can draft answers for you. For example: "I'd like you to do some research for me on who our target audience is, including key habits, interests, and demographics."

  1. The agent will ask clarifying follow-up questions to refine each answer.
  2. Once complete, it outputs a structured business context summary optimised for marketing.

Replace Your Agent Context with the Refined Version

The Business Summariser output is more structured and marketing-focused than the raw ChatGPT extract. To use it:

  1. Copy the full output from the Business Summariser agent.
  2. Go to each of your personal agents → Edit Agent.
  3. Replace the existing ## Business Context section with the new output.
  4. Save each agent.

Summary: What You've Built

What
Why
3 personal agents (GPT-5 Nano, Claude Sonnet, Gemini Flash Preview)
Compare responses across models for different tasks
Web search on all agents via Jina AI
Agents can find current news, articles, and information
Business context in every agent
Agents understand your business without you explaining it each time
Business Summariser agent (optional)
A refined, marketing-optimised business profile you can reuse

Any time you want to ask questions about your business, get industry news, or have something drafted in the context of your business, these personal agents are your starting point.


Next Steps

  • Webinar 1 (previous): Setting up n8n, configuring models, managing credentials
  • Webinar 3 (next): Coming soon

Need help? Contact Awesomate support or refer to the recorded webinar video for a visual walkthrough of each step.